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These two videos have
in uenced the way I
do business, and how I
live my life. I hope they
will in uence our industry professionals
as well.
1.
Simon Sinek – “HowGreat
Leaders Inspire Action”
is is froma TEDTalk, and to date
has received nearly 28million views.
2.
Steve Jobs – “Marketing
is About Values”
is is froma
presentation Stevemade just after he
returned to Apple in 1997. Both the
content and his presentation style are
very powerful.
DAVID J. HAWES, MAS+
Brand Architect
Geiger
UPIC: G671322
I love reading industry publications.
I also
followPromoKitchen (www.promokitchen.
org) and love it! I ndPromoKitchen to
be a great tool withgreat tips and infoon
industry leaders and icons. I followthemon
Facebook andget their email newsletters.
eyhavepodcastswhere they interview
peoplewithinPromoKitchenandother
people in the industry. I have learned so
much fromthepodcasts. I really enjoy
them. I have recentlybecome amentor
throughPromoKitchenandamenjoying
this sideof it too.
JOHANNA GOTTLIEB
Senior Branding Specialist
Axis Promotions
UPIC: axispromo
For a podcast recommendation:
Try season one and the follow-
up seasons for
Startup
by Gimlet
Media. It’s not really related to our
business, as it follows Alex Blumberg
as he gets funding and builds his
podcast media company. But it’s
a fantastic look into the growth of
a company (warts and all) as he
records everything. It’s surprisingly
relevant to small-business owners.
e following seasons are not quite
so relevant but still interesting.
I also have another podcast
suggestion that is not work related.
MalcomGladwell’s podcast
Revisionist History
is fantastic. It’s
such a worthy listen no matter who
you are. Just listen to it; I’ve been
raving about it to everyone.
KATE PLUMMER, CAS
Sales Manager,
Marketing, Designer
Clearmount
UPIC: CLRMNT
Great books
•
Purple Gold sh
by Stan Phelps.
is is a terri c book that shares
some interesting ways towin
customers and in uence word of
mouth. emain focus of the book
is the concept of GLUE (Giving
Little Unexpected Extras) and
provides numerous examples. For
anyone looking to di erentiate in
business, this is amust read.
•
Setting the Table
by Danny
Meyer. Written by the CEO of
Union Square Hospitality Group
(the man behind such fabulous
New York City restaurants as
Grammercy Tavern, Union
Square Café and Blue Smoke),
this book is lled with insights
on how to leverage the
philosophy of hospitality to
not only win but retain and
delight clients.
•
Hug Your Haters
by Jay Baer.
Eighty percent of companies
state they deliver outstanding
customer service, yet only eight
percent of their customers agree.
is book shares some valuable
tools on how to close that gap
by forcing the reader to rethink
the way they approach customer
service—by listening to your
critics. As the book aptly states,
“Haters are not the problem,
ignoring them is.”
•
Curious
by Ian Leslie. As we grow
fromchildren to adults, we tend
to lose our innate curiosity. e
author makes a very strong case
for cultivating the “desire to know.”
Drawing on powerful research,
the book looks at what feeds
curiosity as well as what starves
it. Filled with a ton of inspiring
stories and case histories, this
book challenges the way you think
about the world around you.
Podcasts
•
unscripted.
Promotional products
industry insiders Kirby Hasseman
and I talk about the world of
marketing, branding, sales and
just about everything else in this
weekly 20-minute podcast.
JUST A CLICK AWAY
by
Julie Richie
A DISTRIBUTOR ASKS
: What resources, such as books,
podcasts, TED talks, videos, etc. have other distributors or
suppliers found to be inspirational and helpful in their approach to
running their business?
Q
22
|
SEPTEMBER 2016
|
INNOVATE