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wo r k wea r
WORK WEAR
The latest in uniform
trends, visibility and
industry-specific fashion
by
Julie Richie
A
great work uniform not only
makes your employees feel
and look good, but it also increases
positive brand recognition and
company image, and helps promote
safety in the workplace. A 2013 survey
conducted for Cintas Corporation
by Harris Interactive® revealed that
nearly 65 percent of U.S. adults said
that uniformed employees give them
a positive perception of a company.
Survey respondents also said that
uniformed employees made the
company feel like a more secure place
to do business and made themmore
likely to do business with the company.
So what constitutes a uniform
in today’s more casual culture? A
uniform is any type of clothing that
is worn on the job such as scrubs,
company-issued t-shirts, aprons,
lab coats, vests, hard hats, jackets
and caps. But a uniform is not a
company uniform without a logo on
it. Branding turns a company uniform
into a walking billboard that will
hopefully attract new customers. So
it’s important to put considerable
thought into creating just the right
branded uniform, and you can start by
knowing what’s trending.
“The active, outdoor and athleisure
markets continue to be a major
influence across all apparel segments,
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SEPTEMBER 2016
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INNOVATE