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REAL-WORLD SOLUTIONS
TAKE INSPIRATION FOR YOUR NEXT PROJECT FROM THESE INDUSTRY CASE STUDIES:
Ringing Up Prospective Students
NORTHWESTERN COLLEGE IN ILLINOIS
wanted to stand out during col-
lege fairs and open houses that welcomed prospective college stu-
dents. The school took advantage of digital music download trends
and offered booth visitors a reward card that could be redeemed for
one free ringtone. Additionally, when students accessed the site to
choose a ringtone, they were instructed to provide information about
their education interests. This allowed Northwestern to gain valuable
data on prospective students while promoting school opportunities
and amenities.
Source: Flat World Design
Drumming Up
Donations
With A New
Mascot
MACOMB COMMUNITY COLLEGE
IN MICHIGAN
needed a promo-
tional product to help increase
enrollment and raise money to
support curricula. With only the
idea of a mascot on the drawing
board, Creative Specialties cre-
ated a life-size costume called
the “Mighty Mac” for the
school’s 50th anniversary cele-
bration. The “Mighty Mac”
helped raise more than $6,000
for the college in the first two
months of the promotion alone.
Source: Creative Specialties
Co., Inc
CASE STUDIES
Putting A Fresh
Spin On
Freshman
Orientation
Giveaways
THE MARKETING GROUP AT
NORTHEASTERN UNIVERSITY
in
downtown Boston sought a new
approach to gifting new students
during freshman orientation on
campus. In the past, the new stu-
dents received pens, key chains
and travel-sized toiletries such as
deodorant and toothpaste. After
some discussion, it was decided
to hand out mints packaged in a
mini customized box.
The advertising mint box
held 20-25 peppermints and
offered five sides of customizable
ad space where Northeastern
could share information on cam-
pus activities. The box, along
with other products, were given
to the students in a goodie bag
as they entered the campus audi-
torium for the salutation address.
The freshmen loved the mints, as
did university officials, who
pledged to include multiple mint
boxes in freshman goodie bags
the following year.
Source: Admints & Zagabor
42 •
PPB
• AUGUST 2016
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