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AUGUST 2016 •
PPB
• 15
PPB
Through The Years
1965
A forerunner to
PPB
was the four-
page monthly newsletter; this edition was
published in October 1965 and reported
Association news, membership changes and a
legislative summary called Washington
Report. It carried no advertising.
1982
Specialty Advertising Business
,
launched in 1976, was 50 to 100 pages and
printed on coated stock with some color pho-
tos and display ads. In this April 1982 issue,
the big news was about the Dallas Winter
Showcase with a record 7,500 people in
attendance.
1983
By September 1983, the magazine
had gone to a four-color cover with bright,
uncoated card stock comprising the first page
for a section called Business Shorts, a list of
quick news briefs.
1989
The logo and overall design for
SAB
was tweaked in the late ’80s, and key
features sported color ink. A reader service
card was added and, with the magazine now
at more than 90 pages, the spine was perfect
bound rather than saddle stitched.
1992
The magazine updated its logo
again in 1992 and redesigned the cover and
interior as well, adding pops of color on the
headers of columns and departments.
1993
In 1993,
SAB
changed its name to
Promotional Products Business
to reflect the
Association’s new name and introduced a
new logo. That change was short-lived.
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