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“We produce over 40 flavors of our natu-
ral beeswax lip balm, including root beer
float, Dreamsicle, green apple and beer,” says
Dan Ball, MAS, vice president of sales and
marketing for the Eagan, Minnesota-based
supplier. The multitude of beeswax balms is
joined by a two-in-one balm that comes in
six flavor combinations, as well as retail
brand SOFTLIPS, an exclusive offering
from Webb.
“SOFTLIPS, which was introduced in
January, will become a top seller over time.
This high-end retail lip balm was voted the
most popular retail lip balm by over 50,000
buyers,” he says.
Moving over the lips and past the gums
are Webb’s other U.S.-made taste sensation:
its custom mints. “Our mints are all manu-
factured in our Eagan facility, including our
golf ball-shaped mints—we are the only
company that manufactures these, both in
our industry and in general. We also manu-
facture our mini mints, football-shaped
mints and imprinted mints here,” says Ball.
“With the variation of mini mints, golf ball-
shaped mints and imprinted mints, the mint
category offers diversity and is a top seller in
our line.”
Webb employees measure and mix all the
ingredients for its mints in the Eagan facility.
“We then add the mixed ingredients to a
mint press, which compresses these ingredi-
ents into tablets that are then shaved into the
final mint we sell,” says Ball.
Jen Alexander is associate editor for
PPB.
WITH 30 YEARS OF promo-
tional products business under its
belt, Webb Company is certainly
no flavor of the month. It is,
however, a purveyor of thousands
of hard goods and consumables,
including tasty mints and delec-
table beeswax-based lip balms
that keep clients coming back
time and again.
84 •
PPB
• JUNE 2016
CONNECT
FACTORY
FLOOR
WEBB COMPANY KEEPS ITS COOL WITH CUSTOM MINTS AND LIP BALMS THAT
DELIGHT THE SENSES.
By Jen Alexander
Getting Fresh
FOUNDING DATE
1986
PRINCIPALS
Alan Webb
, owner,
Dan Webb
, president
NUMBER OF ORDERS
FILLED PER YEAR
Over
13,000
NOTABLE ACCOMPLISHMENTS
Introducing exclusive products
such as
SOFTLIPS lip balm
to
Webb Company’s catalog, as well
as products unique to the promo-
tional industry and to U.S. manu-
facturing
SIZE OF PRODUCTION FACILITY
Over
60,000 square feet
between two facilities
NUMBER OF EMPLOYEES
65
TYPES OF SPECIALIZED EQUIPMENT
Indigo press
Gateway flatbed printer
Pad press
Customized lip balm machinery