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GROW

JUNE 2016 •

PPB

• 39

40

Healthcare //

MARKET TO MARKET

46

Wellness Products //

EDITOR’S PICKS

52

Responsibility And Accountability: Where Does It Begin? //

MANAGEMENT

56

10 Ways To Invigorate Clients //

SALES

58

Buyer Essentials: PPAI 2016 Buyers Study //

FEATURE

FERTILIZE

YOUR

ENTERPRISE

BUYER

ESSENTIALS

An exclusive look at the buying behaviors

of ad agencies and advertising companies

on page 58.