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PPB
• MAY 2016
CONNECT
DAY IN
THE LIFE
limitless challenges. As our com-
pany continues to grow, the
scope of those challenges grows.
However, I think the biggest
challenge always has and will lie
in the management of individu-
als. I learned long ago that while
certain operational challenges
are similar, no two people are
exactly alike. There is no one
size fits all solution to manage-
ment. I love the challenge inher-
ent in working with individuals,
learning from them, and pushing
them to be the best versions of
themselves.
What changes or improvements
have you recently implemented,
or are you planning to make in
the future?
Finding, developing and
retaining the right people will
always be our primary focus.
That being said, we are con-
stantly looking for ways to
leverage the talents of those
key people. We have found that
there is massive value that lies
at the intersection of technology
and analytics. We have and
continue to redouble our com-
mitment to being vanguard of
the industry when it comes to
the effective deployment of
technology and the informed
usage of analytics to create
uniquely powerful outcomes for
both our customers and share-
holders. Additionally, we have
continued to invest in our
offices in Asia, so we maintain
our position of having the
largest “boots on the ground”
presence of any distributor
in Asia.
What makes BAMKO a valuable
member of the promotional
products community?
Innovation. I believe that
promotional products are the
single best and most effective
form of advertisement out there.
But to maintain that advantage,
we need to continue to boldly
innovate in a world that is rap-
idly evolving around us.
BAMKO’s commitment to, and
investment in, being on the
bleeding edge of innovation has
an impact that reverberates
throughout the entire promo-
tional products industry.
A lot of that comes from the
creative side of our business,
which is constantly pushing the
envelope in developing original
campaigns and designing unique
products that serve as a clarion
call to action. In the coming
years, I also think you’re going
to see companies like ours lead
the charge in the use of data
analytics to quantify the value of
promotional products. Turning
that corner in an irrefutable
manner will serve to legitimize
the value of our industry in a
way that has never been done
before.
Jen Alexander is associate editor
for
PPB.