PPB May 2016

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MAY 2016 • PPB • 75
INSIDE PPAI
Landeros For me, PPAI was an
opportunity to participate in
advocacy from a different per-
spective. Where my prior role
was building on legislation and
creating an environment that
made the public reactionary to
legislative agendas, my role with
PPAI gives me an opportunity to
create an environment that is
proactive in dealing with public
policy issues that affect our day-
to-day lives as individuals or
small-business owners.
PPB What are your initial objec-
tives for the position?
Landeros First and foremost, it is
to help support and make our
L.E.A.D. event a great success.
PPAI is on the right track in its
L.E.A.D. Local events as well.
There is a growing trend among
legislative initiatives of stepping
away from the federal level and
focusing on the local state level
due to the gridlock that has taken
shape in D.C. With that comes a
greater need for attention to
what’s happening in our back-
yards, something I definitely want
to bring greater attention to.
PPB Outside of PPAI, what are
your interests?
Landeros Apart from binge-
watching Netflix or HBO Go
shows, I enjoy staying active and
am an avid runner and mountain
biker; this may seem counterin-
tuitive, but somehow I manage
them all. I also enjoy listening to
any and all music or getting my
NPR fix while driving to and
from work.
SOLD-OUT WLC 2016 TO BRING HIGH-ENERGY SPEAKER LINEUP TO ATLANTA
THE PPAI WOMEN’S LEADERSHIP CONFERENCE (WLC) has cemented its reputation as
the premier event for women in the promotional products industry to hone their leadership skills,
enhance their business proficiency and grow both personally and professionally. The 12th annual
WLC, June 27-29 in Atlanta, Georgia, has sold out. There is still a chance to attend, however, as
PPAI is maintaining a wait list should space open up. Contact Stacy Riddler, associate manager of
professional development, at to secure a place on WLC’s wait list.
Attendees at WLC will find ample opportunities for networking and personal growth as well a
deep bench of thought leaders, motivational speakers and industry experts in the conference’s ses-
sion lineup.
WLC’s general session speaker roster includes:
Colette Carlson // Opening General Session Colette Carlson, founder of profes-
sional development firm Speak Your Truth, Inc., is a human behavior expert and
keynote speaker who shares the tools, terminology and techniques that encourage
people to excel. She writes a monthly column for Business Management Daily
and has been featured in Success and Working Mother magazines.
Maria Higgins // General Session After years of instructing staff at major corpo-
rations on software applications and human development courses, Maria Higgins
founded Clear Steps Group to develop her own programs and launch her speak-
ing career. She offers coaching and programs on addressing fears, inspiring youth
and resolving marital issues.
Tamara Kleinberg // General Session Tamara Kleinberg is the founder of
an online marketplace for innovative ideas and entrepreneurs.
She is also the creator of the Innovation Quotient Edge (IQE) Assessment, a
tool to measure people’s natural innovation strengths and deliver insights and
tools for performing at their peak.
Katie Bayne // General Session Senior vice president of global sparkling brands
at The Coca-Cola Company, Katie Bayne is responsible for marketing, portfolio
strategy and innovation for the Coca-Cola brand and the company’s other
sparkling brands around the world. She also oversees global alliances and ven-
tures, worldwide licensing, retail and attractions.
Kelly Swanson // Closing General Session Kelly Swanson is a motivational
speaker, comedian, award-winning storyteller and the author of Who Hijacked My
Fairy Tale. She focuses on helping her audience find balance and purpose, see
beyond obstacles and stick out in a crowded market.
To learn more about WLC’s agenda and schedule, visit
Powerful Voices