5 / 110
4
Perspectives
Transformational
Change: Is Our
Industry At The
Tipping Point?
8
Feedback
11
INNOVATE
12
Profile
Bulova Watches
14
Eye On Apparel
Woven Apparel
20
Question
29
GROW
30
Market To Market
Real Estate
40
Editor’s Picks
Political Campaign
Products
46
Sales
Six Secrets Of Selling
To Marketing
Executives
50
Marketing
Conquering Canada’s
Anti-Spam Legislation
53
THINK
54
Fast Forward
58
Management
Develop Your Millennial
Sales Force
71
CONNECT
72
Inside PPAI
76
Close Up
Sy Ereren
78
Day In The Life
BAMKO Promotional
Products
82
Snapshots
87
People News
90
Datebook
95
New PPAI Members
104
The Creative
Calendar
MAY 2016 •
PPB
• 3
CONTENTS
ON THE COVER
PHOTO BY ROOBCIO/SHUTTERSTOCK
Industry
Consolidation:
Are We
Better Off?
By Tina Berres Filipski
IT’S NOT SO MUCH
the results of
consolidation that worry people
but the concern about what hap-
pens in the midst of the acquisi-
tions that cause the consolida-
tion.
PAGE 62
CONTENTS
Promotional Products Business
The Official Business Monthly Of Promotional Products Association International
Is It Time To
Turn The Page
On Catalogs?
By Jen Alexander
INDUSTRY SUPPLIERS REFLECT
on
the longevity of print in a digital
world, plus what distributors really
want in catalogs.
PAGE 22