PPB May 2016

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MAY 2016 • PPB • 9
FEEDBACK
Opportunities
Await
Distributors
Willing To
Expand Their
Services,
Capabilities
In the March 24 article “Study
Findings Hold Promise For
Distributors Willing To Evolve,”
PPB Newslink reported on find-
ings from market research and con-
sulting firm Technology Business
Research, Inc., which highlighted
how service providers with portfo-
lios spanning the customer life cycle
are best positioned to capture mar-
keters’ entire spend.
I’VE BEEN SAYING THIS for 39
years. This isn’t today’s news. I
was taught this concept in the
beginning by Russ Woodlief,
Glen Holt, Ray Morgan, Bob
Collins, Paige Millard, Jim
Smith, Cliff Quicksell, Steve
Slack, et al. It was true back
then and it’s true now. I wish
more people would ascribe to
this article’s main points. It
seems that there are those who
now refer to our industry as
“promos.” They might as well say
“trash and trinkets.”
Unless we, ourselves, reward
those who are creative and inno-
vative in our industry by
acknowledging the amazing pro-
motions and marketing that’s
being done by some companies,
we will always be lumped in the
shadow of this being a tchotchke
business.
Bert Williams, MAS
CEO
Williams and Associates
Tucson, Arizona
UPIC: wawa
EXCELLENT PIECE, AND IN the
world where online distributors
are thrown into the mix we
would add “Speed Kills” to the
Big Four Danny Rosin mentions!
Jim Franklyn
Vice President and Partner
Inkhead, Inc.
Winder, Georgia
UPIC: InkHead
GREAT INSIGHT. FRANK
CESPEDES [a senior lecturer in
Harvard Business School’s
Entrepreneurial Management
unit] alluded to margin opportu-
nities a few years ago at the
North American Leadership
Conference in Boston. Rather
than evolve, I would go with
“change or die!”
Bruce Perryman, MAS+
CEO
Embroidery Unlimited, Inc.
Tempe, Arizona
UPIC: euinc
Editor’s Note: Find the PPB
Newslink article at
newslink and click on the March
24 issue.
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