PPB April 2016

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After spending three years building the event’s culture and pro-
file within the promotional products industry to establish its identity
and create awareness among diverse stakeholders, the program is
setting its sights on informing and influencing the buying decisions
of in-house and agency media buyers.
The new PPW!W color scheme, graphics and messaging were
created with the buyer’s needs in mind. The campaign, which
includes a new logo and icon, a co-op advertising campaign and
tool kits for organizers, publicity, advertising and promotions, also
features a completely new website
for buyers to find promotional products case studies, research and
information, as well as a promotional products consultant locator
search tool.
PPW!W includes opportunities for the entire industry—large
and small companies, regional associations, distributors and suppli-
ers, multi-line representatives and business services providers—to
work hand-in-hand. Get started with guides, toolkits and videos at
PROMOTIONAL PRODUCTS WORK! WEEK
REBRANDS IN 2016 WITH BUYER FOCUS
By James Khattak
HI,
BUYER
INSIDE PPAI
72 • PPB • APRIL 2016 CONNECT
TO KICK OFF THIS year’s Promotional Products
Work! Week (PPW!W) campaign, held May 23-
27, PPAI has retooled and rebranded the program
to focus specifically on the buyer. PPW!W is the
Association’s week-long international event aimed
at raising awareness of promotional products and
promotional products companies’ effectiveness and
benefits in advertising and marketing.
TOP Participants in last year’s
PPW!W were members of
Upper Midwest Association
of Promotional Professionals,
who teamed up with supplier
Gator Garb for a customer
appreciation golf event, and
(ABOVE) employees at dis-
tributor HALO Branded
Solutions, who celebrated
with branded beach balls.