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PPB
• APRIL 2016
THINK
PROMO
TIONS
“The Soup-N-Bowl is one of many
events I’ve worked with; I have a business
associate who asked me to help, so I
donated the printing [of marketing mate-
rials],” says Barry Daniels, president of
CFS. “I’m more involved in United Way,
because they support several organizations
I like to work with.”
Groups that Daniels and his three-per-
son team at CFS have supported over the
years include Court Appointed Special
Advocates (CASA), The Family Center
and Center of Hope Home. Now Daniels
is preparing to give of his time as an indi-
vidual to mentor young college students.
“Right now what I’m working with is
Tennessee Achieves,” a program that pairs
working professionals with college fresh-
men to mentor them through their transi-
tion, he says. “It’s a great program; I’m a
college graduate myself; I worked full time
and I went to school full-time, so I know
what it’s like.”
In addition to promotional messages,
Daniels says his team provides items for
recognition efforts. “A lot of them want to
do something nice for their donors, so with
CASA, for instance, I provided portfolios
with the donors’ names on them,” he says.
“Organizations want products that are high-
end, to be used as tokens of gratitude.”
Daniels has provided plaques to groups who
want to honor their supporters, as well.
Supporting community organizations
with hard and soft goods is common
among industry companies, but the print
promotions that CFS provides are just as
crucial to helping organizations publicize
their efforts among targeted groups. This
type of marketing is where consultancy can
be especially valuable. “They come to me
wanting to do something special, and ask-
ing me ‘what can you help us with’… allows
me to do that. They might come up with a
theme, and I will help with their design.”
Daniels, whose company celebrates its
20th anniversary this year, acknowledges
the impact that serving the community has
on the success of his business.
“Folks that are also involved [in volun-
teering] and know what I’ve done remem-
ber me, and they come to me when they
need something,” says Daniels. “Sometimes
it’s a second- or third-tier (recognition)
that sends people to me. They’ll say, ‘I
heard about you from so-and-so’…who
might have learned about me from some-
one I volunteered with.”
Jen Alexander is associate editor for
PPB
.
CFS PRINTING & PROMOTIONS MAKES A HABIT OF HELPING OTHERS
PROMOTE THEIR CAUSES
By Jen Alexander
Charitable Gifts
These are just some of the
printed products
that CFS Printing & Promotions has provid-
ed to community organizations over the
years
. Daniels and his company remain active
participants in the Columbia, Tennessee area,
supporting groups that assist families and
children in need.
DOING GOOD
Of Note
This printed portfolio
was offered to CASA
of Maury County,
which gave out the
custom folders as a
donor gift.
WHEN HARVEST SHARE FOOD PANTRY was crank-
ing up the heat on its annual Soup-N-Bowl fundraiser in
Columbia, Tennessee on Super Bowl weekend, the nonprofit
organization had several hometown businesses helping out
behind the scenes—including local distributor CFS Printing &
Promotions (UPIC: C656649).