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APRIL 2016 •
PPB
• 61
MARKET SHARE
FAST
FORWARD
Get Hip To
This Year’s
Marketing
Trends
DON’T GET STUCK
pouring mar-
keting efforts into forms that are
no longer fashionable. Keep these
trends for 2016 in mind when
building your next campaign.
One-to-one messaging platforms
Snapchat-as-TV
Ad-blocking software
All-encompassing digital ads
Video for multiple platforms
AD-ITIVES
BRISBANE ISN’T KNOWN AS
the Sin City of
Australia—which is probably why cab companies there
don’t permit strip club advertising to be mounted on
fleet vehicles
. But one Uber driver gave the opportunity
a test run and came away with satisfying results. Uber
driver Dee Michaels was approached by the owners of
the club, who are friends, when she mentioned to them
she’d begun driving for the service.
Michaels says when she submitted her vehicle’s
photo to Uber staff for approval less than a year ago, the
side-panel advertisement for the club was plainly visible
and she wasn’t told by the service to remove it, so the ad
will remain in place as long as the club owners continue
to pay for it.
Source: Mashable
Auto Ads Get
UBER-SEXY
Down Under
Broadcast social networks
Snapchat for real-time marketing
Digital ads on no-fee sites
Calls to action and click-through ads
YouTube brand channels
PHOTO BY 360B/SHUTTERSTOCK
PHOTO BY CLAUDIO DIVIZIA/SHUTTERSTOCK