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PPB
What are your primary
responsibilities?
Truman
My responsibilities
range from brand awareness,
community relations and
leading our marketing team,
to making sure our communi-
ties know that we are here to
serve their med-
ical needs 24/7.
PPB
With the
increase in
standalone
emergency care
facilities, how is
your company
trying to set
itself apart?
Truman
Complete
Emergency Care
believes in
grassroots mar-
keting. We
believe in offering fair prices
for exceptional medical care.
What sets us apart from oth-
ers is our billing practice. We
offer transparent billing and
no “surprise” bills later. We
also have higher numbers of
highly qualified staff to ensure
our patients receive the best
medical care that we would
want for our own families.
PPB
What kinds of mes-
sages do you help share
with target audiences?
Truman
Our target market is
primarily women aged 25 to
55. Women typically make the
healthcare decisions for their
families, so we like them to
know that there is an alterna-
tive to their ER experience.
They now have the option to
come into a clean, kid-friendly,
freestanding facility with easy
parking, and be offered all
the same capabilities as a
large hospital. The typical
wait time is less than 15 min-
utes to see an emergency-
trained doctor, and our doc-
tors are able to spend more
one-on-one time with
the patient and listen
to their concerns.
PPB
What kinds of
promotional items are
you using, and how
are you using them?
Truman
We try to
stick to practical pro-
motional items: band-
age dispensers for
purses, gym bags,
hot/cold packs for
injuries, first-aid kits
for home and sports
practices, pens, mag-
nets and goodies for kids.
We use these items in a vari-
ety of ways. We offer some of
our smaller items for patients
to grab when they are in our
facilities. We use a majority of
our promotional items at
health fairs, school functions,
door-to-door marketing and
community sponsorships.
PPB
What results have you
seen from the use of promo-
tional products in your mar-
keting/awareness efforts?
Truman
Everyone always has
a wonderful reply to our pro-
motional items. Our promo
items are things that they will
use and not just throw in the
trash. People are genuinely
grateful for our items and
have even mentioned them
when they have come in or if
we see them again out in the
community. Promotional
products, along with our
other marketing efforts in
print, television and radio,
have made a significant
impact on the growth of our
company. In addition, of
course, our quality facilities,
excellent service and, most
importantly, our team of doc-
tors, nurses and caregivers
have increased our growth in
the areas we serve. In fact, in
the past two years we have
grown from one facility to 17
in the state of Texas.
STANDALONE EMERGENCY ROOMS
continue to pop up
across the nation, offering 24-hour access to ER-level care for
residents of suburban and even rural areas. Kelly Truman,
director of business development for Southlake, Texas-based
Complete Emergency Care, shares how she uses promotional
products to spread the word about her company’s services.
RESPONSE
APRIL 2016 •
PPB
• 59
Five Minutes With
Kelly Truman
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