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PPB
• APRIL 2016
GROW
MARKET
TO MARKET
For businesses whose bread-and-
butter comes from the wedding industry,
bridal shows can make up a sizable
chunk of annual revenue. Great Bridal
Expo, a national bridal show producer
based in Fort Lauderdale, Florida, offers
vendors several tips on making promo-
tional products count when exhibiting at
one of the company’s many national
shows. Take note, promotional consult-
ants—these tips could turn a wedding-
business vendor into a client:
1
When selecting the right prod-
ucts, choose quality over quantity.
Giveaways that are geared toward
a target market such as brides, bridal
party members or couples, increase
opportunities to keep a business’s brand
in front of potential customers.
Photographers, for example, might con-
sider custom photo frame magnets with
contact information printed on them.
2
Premium items such as crystal
champagne glasses are ideal for
enticing qualified leads, but if
brand awareness is the goal,
stick with less expensive
items that can be dis-
tributed in bulk.
3
Wearables and
tote bags are
always popular
and are available at several
price points. Consider the
importance of a quality method
of decorating for both of these
long-lasting products.
4
Food gifts are great for
attendees, who will be
wandering through
dozens or even hundreds of
booths without stopping and
will definitely have worked up
an appetite.
NOT EVERY BRIDE-TO-BE
DREAMS of a fluffy white dress
and a thousand rose petals strewn
down the aisle—but that doesn’t
mean alternative visions of the big
day are any less meaningful or in
need of a specific plan of action.
The many faces of the wedding
industry, from photographers to bak-
ers to ceremony officiants, exist solely
to help to make wedding dreams a
reality—and promotional products
marry well with the messages these
vendors want to deliver.
PROMOTIONAL ITEMS MAKE MEMORABLE
REMINDERS AND FAVORS FOR THE BIG DAY
By Jen Alexander
SAY ‘I DO’
TO THE
WEDDING
INDUSTRY
WEDDINGS