31 / 102
APRIL 2016 •
PPB
• 29
Help Her Do A Better Job:
“Distributors can be open to
considering new vendors/ven-
dor presentations because
there’s always something new to
learn. Every supplier is evolving
and often changing strategies
on how they are coming to the
market. If distributors assume
that they already know a supplier,
they may be missing out.
Suppliers are upping their
game. Give me the work, give
me the project and let me run
with it. More often than not,
we’ve been asked for a similar
profile of a project. Let us use
our suppliers, our experience,
and our successes to present
the right items with the right
secondary applications in the
right packaging for that target
audience.
“Suppliers can continue to
be responsive to customer
needs by staying up to date on
market trends, new product
development, and streamlining
information delivery to both the
sales force and customers.
Information access is key.
Equally important is to establish
a market brand identity through
advertising, press releases, show
attendance (both regional and
national) and social media out-
lets. Staying in front of the cus-
tomer is crucially important at
this time. Suppliers can be pres-
ent through industry channels on
a daily, weekly or monthly basis,
and MLRs can present on-site as
often as necessary.”
“TIM’S SIGNATURE IS MAKING
people
laugh,” says nominator Dan Pigott, CAS,
of supplier Stromberg Brand. “It is a huge
component of who he is and what he does.
His best material is self-deprecating and
that is what endears him to his account
base.”
For Rosica, it’s all about keeping his
clients’ attention. “I try to be as informa-
tive but also as entertaining as possible,”
he says. “If I can’t keep their attention
during a presentation, then they won’t
want me back.”
Getting and keeping customers is a
hallmark of Rosica’s work—and has been
for the past 21 years. “His strongest busi-
ness asset is that he tenaciously works his
territory,” says Pigott. “Many reps stop making as many calls after they’ve been in the market
for several years, but not Tim. He understands the extreme value of face-to-face meetings. Few
multi-line reps know the details of their supplier’s products better than Tim.”
Working from his home base in Cherry Hill, New Jersey, Rosica was a sales rep for Gallo
Wine Sales of New Jersey before being introduced to the industry in 1995 by fellow MLR Paul
Sprunk of PWS Associates. He was hired as a sub-rep and in 2006 formed his own rep company,
Rosica Marketing.
What he likes best is the variety of people and projects he works with on a daily basis.
“Every day is a new project; every project is a new adventure,” he says. While the upside is the
variety, the downside is the travel (about 28,000 miles annually) and time away from family.
“That’s where Facetime becomes more than just a phone call,” he says.
Continued On Next Page
Tim Rosica
President, Rosica Marketing
2 0 1 6
P P B
B E S T M U LT I - L I N E R E P
“I try to be as informative but also as
entertaining as possible.
If I can’t keep
their attention during a presentation,
then they won’t want me back.”