PPB March 2016

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Headlining the Expo East
education lineup are two top-
rated keynote speakers. Master
marketer Seth Godin drew
standing-room-only crowds at
The PPAI Expo 2016, and he’s
bringing his message to Expo
East. Godin, bestselling author,
blogger and agent of change, will
kick off Expo East 2016 at
Keynote and Cocktails on
Thursday, March 17. Joining
Godin is Keynote Effect founder
and sales management coach
Diane Ciotta, who will deliver
her message of accountability
and motivation at a keynote
luncheon on Expo East’s
Education Day, Wednesday,
March 16.
Godin, the founder of
, is a member of the
Direct Marketing Hall of
Fame—one of three chosen for
this honor in 2013. His latest
book, What To Do When It’s Your
Turn (And It’s Always Your Turn),
uses new ideas in format and
distribution to challenge people
to step up and do work that mat-
ters. Before his work as a writer
and blogger, Godin was vice
president of direct marketing at
Yahoo!, a position he took after
selling the internet giant his pio-
neering 1990s online startup,
Yoyodyne.
Keynote luncheon speaker
Ciotta’s message dovetails well
with Godin’s encouragement to
do work that matters. Her pres-
entation will focus on the strate-
gies and solutions to getting and
staying motivated for long-term
success. After more than two
decades in sales and sales man-
agement, Ciotta launched her
company in 1989 to offer sales
professionals the skills and
refinements necessary to find
success. An in-demand keynote
speaker, she has been published
in more than 60 U.S. magazines
and websites, and co-authored
the book Pushing To The Front
with motivational speaker Brian
Tracy. She has a book of her
own due out soon on integrity in
business.
Along with the show’s
insightful keynote sessions, Expo
East attendees have more than
50 education sessions to choose
from on seven tracks—Strategies
& Solutions, Corporate
Responsibility, Industry
Essentials, Marketing &
Advertising, Decorate, Sales &
Service and Technology.
Attendees can register for
keynotes and education ses-
sions at
Admission to the keynote
luncheon is $40 for members,
$80 for nonmembers. Keynote
& Cocktails is a free event and
the intimate setting means a
limited number of tickets are
available.
TOP-FLIGHT KEYNOTE SPEAKER LINEUP COMING TO EXPO EAST
By James Khattak
KEYNOTE-WORTHY
INSIDE PPAI
THIS MONTH, EXPO EAST brings the Las
Vegas show experience to Atlantic City, New
Jersey. Running March 16-19 in conjunction with
the Imprinted Sportswear Show (ISS) at the
Atlantic City Convention Center, Expo East
features the same trade show, networking and
education opportunities of the highly successful
PPAI Expo in Las Vegas.
78 • PPB • MARCH 2016 CONNECT
Seth Godin