PPB March 2016

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fall showcase in September, and
NWMPA plans to continue its
use in the future.
Gonzalez says the new
branding and related promotional
efforts created new awareness of
the networking event and
increased attendance by 20 per-
cent over the previous year. “The
additional goal of enhancing the
fun and frivolous aspects created a
successful atmosphere that should
be the takeaway from any net-
working and trade-show launch.”
The rebranding earned
NWPMA a 2016 PPAI Image
Award for Regional Creative
Achievement.
Jen Alexander is associate editor
for PPB.
“This gave both exhibitors and attendees the idea that we can
work hard and play hard at the same time.”