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INNOVATE
36 •
PPB
• FEBRUARY 2016
Category:
Not-For-Profit
Programs
Distributor:
Gephart Marketing
Solutions, LLC
Type of client:
Military veterans founda-
tion
Target audience:
Businesses and indi-
viduals near Raleigh, North Carolina.
Program’s primary objective:
To incen-
tivize people to give more money and
become more involved in the organiza-
tion. To reward sponsors, donors and
hosts for their contributions.
Total program cost:
$35,000
Strategy and execution:
Gephart was
asked to help provide buzzworthy incen-
tives to raise awareness, donor participa-
tion and fundraising and target diverse
audiences who would attend rallies at
Harley-Davidson dealerships, chamber
events and black-tie galas. It chose a
black bandana for motorcycle events fea-
turing sponsor names and the logo; a
hat, lapel pin, dog tag, oval magnet and
a t-shirt for staff, which were later
reordered and sold as a fundraiser.
Results:
The project resulted in a 30-
percent increase above targeted
fundraising goals and a 40-percent
increase in volunteer recruitment goals.
Category:
Not-for-Profit
Programs
Distributor:
The Planet Group, an
IPROMOTEu affiliate
Type of client:
A nonprofit organization
to encourage daily physical activity
Target audience:
770,000 adults and
children across Canada through schools,
community groups and events
Timing:
Event kits were sent to approxi-
mately 1,200 schools, athletic associa-
tions and clubs, and community centers
three weeks before the event.
Program’s primary objective:
The orga-
nization’s goal was to draw 600,000
Canadians at 1,000 community events
leading up to the RBC Sports Day in
Canada, a nationally televised event
viewed by millions, which celebrates the
power of sport while helping to build
communities and get Canadians of all
ages moving.
Total program cost:
Approximately $1
million
Strategy and execution:
Three months
prior to the event, school coordinators,
community organizers and sports groups
registered their local events leading up to
the nationally televised event. Kits in
English or French were sent to the target
audience and included items such as t-
shirts, jerseys, foldable water bottles, mini
basketballs, posters, banners, bookmarks,
clothing stickers and temporary tattoos.
Results:
More than 1,250 kits were
shipped to community events, which
attracted 750,000 attendees.
Category:
Sales Incentive
Programs
Distributor:
Grapevine Designs, LLC
Type of client:
Financial
Target audience:
750 financial advisors
who attend an annual internal sales
meeting
Program’s primary objective:
To develop
and provide an attendee registration kit
that represents their brand well and is
functional in servicing client needs
Total program cost:
$75,000
Strategy and execution:
This project
involves six months of intense weekly
planning sessions with the client to
engage and work with not only internal
staff but other supplier partners to coor-
dinate efforts for the entire logistics of
the event. It begins with a planning and
consultation phase to develop custom
product solutions and solidify a sophisti-
cated fulfillment road map, project man-
agement and oversight.
Results:
Grapevine has been providing
the client with its annual meeting materi-
als for the past 12 years, and attendees
consistently give favorable responses
about the materials.
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