PPB February 2016

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EYE ON APPAREL
INNOVATE 16 • PPB • FEBRUARY 2016
Staying Local
EVERY FALL, DAIRY FARMERS of Manitoba hosts an exclusive “farm to fork” event
on a dairy farm called “Grazing in the Field.” After meeting the farm family and touring
the barn, guests enjoy a locally sourced seven-course dining experience celebrating
Manitoba agriculture and food processing. At the 2015 event, in keeping with the “stay local”
theme, the organization tasked Talbot Marketing (UPIC: TALB0001) with finding a high-quality,
locally produced promotional apparel item for guests. Talbot partnered with Redwood Classics
Apparel to provide a locally manufactured, premium promotional t-shirt that was sure to stay in
recipients’ wardrobe rotations for years to come. “As the longest-running promotional products
company in Canada, it has always been a mandate of ours to support local—even before it was
fashionable. It really just makes sense from an economic and environmental standpoint,” says
Danny Braunstein, Talbot Marketing’s vice president of sales and business development.
Pictured from left are Alex Wong,
Redwood Classics; Danny
Braunstein, Talbot Marketing;
Jason Brandes, Dairy Farmers of
Manitoba; The Dueck Family
(event hosts); and Kathy Cheng,
Redwood Classics.
CASE STUDY
“As the longest-running promotional products company in
Canada, it has always been a mandate of ours to support
local—even before it was fashionable.”