PPB January 2016

86 •

PPB

• JANUARY 2016

THINK

One thing that made the process easier was the fact that

the folks at Frank’s Diner already had an idea of the kinds of

products they wanted to sell, says Kratowicz. “They had

been thinking of these items at the start of this program and

knew exactly what they wanted to offer, in addition to the

2,000-plus blank apparel and items that we already offer with

each custom online store.”

Kratowicz made regular contact with the clients, suggest-

ing new items and apparel she felt would be ideal for the

online store and the memorabilia stock at the diner’s brick-

and-mortar location. A few months after initial contact, the

online store was open and “stocked” with preprinted tees

and promotional items. on3 also recommended promotional

items exclusive to the diner location, as well as gift certifi-

cates.

“It was the perfect solution, because anyone in the world

interested in purchasing Frank’s Diner apparel and promo-

tional items could now go to their online store,” says

Kratowicz. “Doing this made it easy for them, because we

hosted their store, pulled and fulfilled orders and shipped

them, alleviating all responsibility and allowing them to con-

centrate on their diner.”

on3 also maintained inventory and notified its client as

things sold out or inventory numbers became low. The

online store—and the additional custom merchandise on-

site—were “very successful,” says Kratowicz. “It was a hit

right away both locally and throughout the country.”

Despite a recent change in ownership, Frank’s Diner con-

tinues its relationship with on3, Kratowicz says. “The partner-

ship we have formed with both owners continues to be very

strong and really wonderful.”

Jen Alexander is associate editor for

PPB