87 / 124
RANK’S DINER, a historic landmark in
Kenosha, Wisconsin that’s been serving up
hearty fare for nearly 90 years, earned a rightful
place in the hearts of lunch-car fanatics nationwide when it
was featured in an episode of the popular Food Network
show
Diners, Drive-Ins and Dives
. What followed was a
massive call for Frank’s-branded memorabilia.
“I started working with the owners of Frank’s Diner
in January 2009 after they were featured on the show,”
says Sue Kratowicz, who works in inside sales for
Kenosha distributor on3 Promotional Partners (UPIC:
OnDemand). “Shortly after the episode aired, they
started to receive so many calls for iconic items from
the diner, they weren’t sure what to do.”
Kratowicz says the connection with Frank’s Diner
came courtesy of another on3 Promotional Partners
client, who mentioned a custom online store to the
diner. “They were looking for a company that would be
able to handle the demand of this side of their busi-
ness,” she says. “And we like knowing that we can be a
one-stop source for any company’s promotional market-
ing needs.
PROMOTIONS
Serving Up A Side Of
Promotional Success
F
ONLINE STORE DELIVERS CUSTOM GEAR FROM FRANK’S DINER TO FANS
NATIONWIDE
BY JEN ALEXANDER
JANUARY 2016 •
PPB
• 85
THINK