PPB January 2016

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Here’s a simple way to create content.
Spend 30 minutes writing two to three
paragraphs about a topic as if you were
speaking with a close friend or your best
client. You can share a story about a proj-
ect you did for a recent customer, or some
of the best marketing advice that you’ve
given. You can focus on a relevant topic
such as apparel trends or product safety.
You are a marketing expert—you need to
share your knowledge. From the content
you created, you can pull out an excerpt
for a status update, create an image with
text using an online tool like Canva or
Pablo by Buffer, and publish a post on
LinkedIn. Suddenly a couple of para-
graphs have turned into three to four
pieces of content that can be shared
throughout the week.
Once you’re comfortable on
LinkedIn, think about expanding to
other social networks, but only do so
when you are ready. You want to make
sure that what you are doing online
reflects your brand; so make sure that you
are comfortable before expanding your
networks.
Nick Mykal
COO
aiia LLC
UPIC: aiia
My advice is to treat social media as
any other media channel. People often
overestimate the weight of social metrics
(likes, comments etc.).The truth is you
don't really need likes, comments or shares;
you need to help as many people as possible
see what you have to offer. So if you only
have, say, three hours a week to devote to
social media—invest an hour into research-
ing the relevant communities (LinkedIn),
an hour into creating a piece of content (a
nice branded visual with good copy) and an
hour to set up promotion targeting
(Facebook). Long story short— your main
goal is to reach the most people at a certain
frequency of contact with your content.
DO YOU HAVE THE ANSWER?
QA Distributor Asks:
As a small distributor, I feel a bit overwhelmed about product
responsibility and where to start with a product responsibility pro-
gram. It seems like there’s so much to know and I’m not sure where
to start or how to scale up, and I can’t afford to hire someone
specifically for this purpose. How have other small distributors
approached or started product responsibility programs?
What’s your answer? Email answers along with your name, title
and company name to by January 22 for pos-
sible inclusion in an upcoming issue of PPB magazine.
20 • PPB • JANUARY 2016 INNOVATE
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