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SUPPLIERS HAVE THE PRODUCTS AND
TECHNIQUES; distributors have the promotional ideas
and clients. Individually, their abilities are valuable but
incomplete—two halves of a whole. Together, however,
they can create memorable campaigns, winning promo-
tions and thriving brands, and put the boom in businesses.
Each year
PPB
initiates a competition to find those
supplier/distributor partnerships that illustrate the best
winning combinations of trust, communication, teamwork
and complementary skills. With thanks to those who
nominated individuals for this year’s honor, we give you
insight into this year’s Powerful Partners.
WHEN GOOD PARTNERS SHARE VISION, THEY SHARE VICTORIES TOO
BY TINA BERRES FILIPSKI
DECEMBER 2015 •
PPB
• 47
Collaborate
To
Activate