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72 •

PPB

• NOVEMBER 2015

THINK

process to accommodate lower order volumes of

Chocolect™ items. Additionally, products needed to be

crafted from U.S.-made materials to qualify for use based on

the patriotic nature of election season.

“The packaging needs to be all-American, high-quality

and appropriate to the situation,” Little explains. “This might

include custom images, ribbons and various USA made con-

tainers. Anything with Chinese parts or made is not allowed.

Drop-shipping and quick turnaround are also a must-do for

us and our clients.”

Little says edible custom products are ideal for distribu-

tors working with campaign clients because they can be tied

to multiple aspects of a single promotion—in the case of a

candidate, earning support from voters and decision makers.

“Not only can individual items be given away to create a

candidate’s brand recognition, larger items, like glass jars

filled with custom candies are perfect for rewarding low-level

donors,” he says.

Since introducing the custom political Chocolatext and

SelfieTins, Little says he’s begun working with a member dis-

tributor who operates a campaign store for one of the

Republican presidential candidates.

Since the promotion’s launch, Incentive Gourmet’s

products have

also been used

for a mayoral

kick-off, a state

assemblyman

and a gubernato-

rial candidate’s

campaign.

“Everyone loves

to see them-

selves on choco-

late, or receive a

heartfelt edible

message,” says

Little.

CLOCKWISE FROM TOP

Candidate faces provide the finishing

touch to these customized foil-wrapped chocolates. • Have fun

learning who sits where in this congressional chamber match-up

promotion • Celebrate partisanship with a gift like this set honor-

ing the New Jersey Congressional Delegation • Spell out your sup-

port with a text-inspired gift box.