72 •
PPB
• NOVEMBER 2015
THINK
process to accommodate lower order volumes of
Chocolect™ items. Additionally, products needed to be
crafted from U.S.-made materials to qualify for use based on
the patriotic nature of election season.
“The packaging needs to be all-American, high-quality
and appropriate to the situation,” Little explains. “This might
include custom images, ribbons and various USA made con-
tainers. Anything with Chinese parts or made is not allowed.
Drop-shipping and quick turnaround are also a must-do for
us and our clients.”
Little says edible custom products are ideal for distribu-
tors working with campaign clients because they can be tied
to multiple aspects of a single promotion—in the case of a
candidate, earning support from voters and decision makers.
“Not only can individual items be given away to create a
candidate’s brand recognition, larger items, like glass jars
filled with custom candies are perfect for rewarding low-level
donors,” he says.
Since introducing the custom political Chocolatext and
SelfieTins, Little says he’s begun working with a member dis-
tributor who operates a campaign store for one of the
Republican presidential candidates.
Since the promotion’s launch, Incentive Gourmet’s
products have
also been used
for a mayoral
kick-off, a state
assemblyman
and a gubernato-
rial candidate’s
campaign.
“Everyone loves
to see them-
selves on choco-
late, or receive a
heartfelt edible
message,” says
Little.
CLOCKWISE FROM TOP
Candidate faces provide the finishing
touch to these customized foil-wrapped chocolates. • Have fun
learning who sits where in this congressional chamber match-up
promotion • Celebrate partisanship with a gift like this set honor-
ing the New Jersey Congressional Delegation • Spell out your sup-
port with a text-inspired gift box.