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LECTION SEASON CAN leave a bad taste
in one’s mouth, but West Caldwell, New
Jersey-based Incentive Gourmet’s custom
Chocolect ® chocolates are the perfect remedy—at least,
that’s what the supplier’s president, David Little,
believes. So when the candidates came out of the
woodwork, he set to work promoting his politically
themed confections with custom touches. The result? A
great deal of interest from distributors with campaign
stores as well as from local media.
When election season kicked off, Little and his
team looked to their current offerings for a way to
respond to available opportunities in the political
arena. “The ability to write chocolate messages
and reproduce images on wrapped chocolates and
gift tins is perfect for political news,” he says.
Little’s team imbued their trademarked Chocolate
Text™ and SelfieTins™ with candidate images and
party-themed messaging, designing confectionery
“games” such as the Chocolate Senate Chamber
Puzzle™ and Presidential Primary Puzzles™. Perfecting
these products for the politically inclined end user
involved “extensive research,” he says.
“You don’t want to get any facts wrong when you are
in the public arena,” he says. To effectively promote the
new line to prospective clients, Little says it was important
to attend events, speak with politically influential individu-
als and pundits, and to craft targeted press releases.
Challenges on the production side included sourcing
appropriate images and modifying the manufacturing
PROMOTIONS
Getting Promo-litical
E
INCENTIVE GOURMET SHARES THE PROCESS OF PROMOTING ITS LATEST
POLITICALLY THEMED CONFECTIONS
BY JEN ALEXANDER
NOVEMBER 2015 •
PPB
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