5 / 112
4
Perspectives
How close is the tipping point for our industry?
8
Feedback
INNOVATE
10
Profile
Gill Thorpe
12
Eye On Apparel
T-shirts
19
Question
GROW
34
Market To Market
Local governments
42
Editor’s Picks
Digital promotions
49
Technology
Eleven efficiency tools (plus, why you need a Roomba)
53
Sales
Want to engage and retain employees? There’s an
incentive program for that
THINK
58
Fast Forward
Make B2B Emails More Personal • Five Minutes With
Pam Kreuzburg • Bizwords • Still Livin’ The Dream •
Looking To Data To Drive Creative • Let’s Do Lunch
63
Product Responsibility
What you should know about duty-free imports and
retroactive refunds
67
Management
Seven must-know tips to manage Millennial salespeople
71
Promotions
Incentive Gourmet shares the process of promoting its
latest politically themed confections
CONNECT
74
Inside PPAI
83
Close Up
Teresa Beaudoin
87
Day In The Life
Devin Piscitelli
91
Snapshots
95
People News
98
Datebook
101
New PPAI Members
108
The Creative Calendar
NOVEMBER 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Photo by Vita Khorzhevska
CONTENTS
/ November 2015
Promotional Products Business
: The Official Business Monthly Of Promotional Products Association International
22
INNOVATE
Deliver Great Customer
Experiences
Ten proven practices from
PPB
’s 2015 Service
Superheroes
By Tina Berres Filipski
12 34
71 83