PPB October 2015

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6. Moodoggle
Sports teams, camps, theme parks,
driving schools and car dealerships
are just some of the businesses that
should consider this fun key-ring kit
with choice of two mood string colors,
imprinted mood charm and charm
clip. The mood charm and mood
strings change colors with the heat of
your hands. AAakron UPIC: AKRON
7. Toilet and Plunger
What plumber or cleaning company
can resist giving out this desktop toy?
Hold pens in the tank and paperclips
in the bowl. The magnetized plunger
picks up the paperclips and also
serves as a phone stand. Made of soft
silicone material.
Minya International Corp.
UPIC: minya
8. Tabletop Football Game
Fingers do the kicking in this new
Football Table Top Game, perfect for
home, office, retail or restaurants. The
game can also be used as a counter
top or box top point of purchase dis-
play. Minimum order of one.
MAC Specialties Ltd.
UPIC: SPORTPRO
Julie Richie is an associate editor for
PPB.
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EDITOR’S PICKS
52 • PPB • OCTOBER 2015 GROW
Create ROI Using
Toys and Games
FOR LIVENGOOD AND HIS
COLLEAGUES at Business Impact
Group, understanding a client’s initiatives
and working from clearly stated objectives
is paramount in any campaign. “Then, in
order to create a fair ROI for your client,
the campaign needs staying power and
purpose.” Using toys and games creatively
is a great way to accomplish this.
For example, incorporating the
ViewMaster® for new product launches,
destination teasers or new services has
resulted in successful and measurable
campaigns. “Using this type of retro toy
that’s nicely packaged with other inform-
ative collateral helps the campaign reach
its goal of educating, informing or pre-
senting a call-to-action message to the
consumer,” says Livengood.
Another education campaign he cre-
ated is a custom egg-toss game for the
Iowa Egg Council to use at family-friendly
events. The objective was to educate con-
sumers on egg consumption benefits
through an interactive trivia challenge.
The questions are harder when the holes
are bigger, so if you want an easy ques-
tion, you have to make it through a more
difficult opening. Players are rewarded
with tiered prizes when they toss the
stress egg through the hole and answer
the multiple-choice question correctly. As
a consolation prize, they get the actual
stress egg they used for the game. “The
client feels a whole lot better ordering
their stress egg toys when they are used
for a specific initiative. In this case—to
educate,” Livengood says.