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OCTOBER 2015 •
PPB
• 51
W
ORKING WITH ENTERTAINMENT CLIENTS
means that Axis Promotions is constantly coming up with
creative and fun promotion ideas. But they don’t limit the
playfulness to the promoting television shows. Here are some ways that
Axis has creatively used toys and games to help clients in their promo-
tional campaigns.
Zombie Dartboard
To promote the season premiere of the hit show,
“The Walking Dead,” Axis Promotions (UPIC: axispromo) created cus-
tomized zombie dartboard gifts for ad space buyers—people who get a lot
of gifts and have seen everything before. “We wanted to produce some-
thing from scratch that they had never seen before using amazing full-
color graphics and thought it would be great to do a whole ‘killing zom-
bie’ theme for a game that they could play in their home or office,” says
Lauren Laschewer of Axis. With a short time frame, Laschewer turned to
Jeff Plitt of Details/K-Poster (UPIC: KPOS0001), who was able to help
source and produce a professional-grade dartboard from scratch. The result? “Everyone loved
it and we got several repeat orders from the client,” says Laschewer.
Bean Bag Toss
For a senior living organi-
zation, Axis has set up a program where
organization directors can access a web store
and buy specific items for their communities.
Especially popular was the cornhole bean-bag
toss game from Promotoss. Since senior liv-
ing homes continually
have in-house events and
open houses, current and
future residents get to be
active and have fun
when using this product.
Desktop Toy
When a client wanted some cool premiums to roll out
their new Making Advertising Welcome campaign, Axis used the
MoMA perpetual calendar from IMC, a desktop toy. By adding custom
belly bands produced by an outside vendor and wrapped by IMC, the
final product had a nice—and welcoming—retail look.
TOYS & GAMES
Audience Engagement