PPB October 2015

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INNOVATE 16 • PPB • OCTOBER 2015
EYE ON APPAREL
Cooling Scarf/Bandana
Your client’s message will be front and center however this item
is worn. Cooling crystals in the cotton/poly blend fabric absorb
hundreds of times their weight in liquid and cool through evap-
oration. Non-toxic, non-flammable and reusable thousands of
times, the scarf (or bandana) is perfect for outdoor activities,
events (golf tournaments, picnics), fundraising (walkathons, pep
rallies), and sports and leisure activities (concerts, gardening).
One size fits all necks, heads or wrists.
Superex (UPIX: SUPEREX)
Performance T
This new four-ounce performance t-shirt features
moisture-wicking polyester microfiber with no tag and
an athletic fit. Double stitching makes it extra
durable. Available in sizes S-XL.
ADG Promotional Products (UPIC: ADGPROMO)
High Tech Togs
OMNi APPAREL INC.’S ZORREL BRAND
has positioned itself perfectly for the athleisure
trend, with its spot-on tagline, “Performance
wear for anywhere!” Its innovative SmartBlenz™ fabrics
have helped the manufacturer’s products become a top
choice for companies wanting promotional apparel that
goes the extra mile.
The Z100 Dri Balance™ Tee was the company’s
first product in 2005 and offered “performance before
performance was ‘cool’,” says OMNi Apparel Inc.’s
Business Development Manager Craig Wallace. With
100-percent moisture-wicking
polyester against the skin and nat-
urally anti-microbial 100-percent
combed cotton on the fabric’s sur-
face, the fabric is engineered with
an elaborate knit structure to pro-
vide UPF 30+ sun protection and
optimize the moisture transport
dispersion in the cotton layer,
allowing air to move inward to
cool the wearer. It’s a workhorse,
which is why major airlines outfit
baggage handlers in the shirts and
disaster relief organizations use
the same shirt with Insect Shield ®
to keep aid workers comfortable
and protected from insects.
While the Z100 is still popular, the athleisure trend
influenced the next generation of the shirt. “These days
everyone offers 100-percent polyester t-shirts. They’ve
become like the cotton t-shirt. But not everyone wants
to wear polyester,” says Wallace. “Now I’m seeing that
people want something different. They want light-
weight with the warmth and feel of cotton but with all
the performance aspects of polyester. They want to be
able to go to a picnic and throw the football around, or
go sit at the ballgame and not be soaked in their heavy
cotton t-shirt.”
Enter Zorrel’s Z101 Light Weight Dri-Balance Tee,
a 4.7-ounce happy marriage of comfort and perform-
ance with a more fitted style and a stretch microfiber
yarn, perfect for that dad at the ballgame who wants to
feel cool, comfortable and fashionable.