PPB October 2015

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AF200 Tempo Sports Fitness Belt
Races and other sports-oriented promotions
are a perfect place to feature this useful belt.
The sleek, expandable zipper pouch holds a
phone, keys and energy bars while still fitting
securely against the body to eliminate bounc-
ing and shifting. Two reflective strips add visi-
bility and an adjustable elastic belt with clip
closure ensures a comfortable fit.
Starline USA, Inc. (UPIC: STAR0009)
INNOVATE 14 • PPB • OCTOBER 2015
EYE ON APPAREL
Your Brain
On Spandex
A CCORDING TO A 2012 STUDY
published in the Journal of
Experimental Social Psychology, the
clothes you wear influence your psychological
processes, a term researchers coined
“enclothed cognition.” The Northwestern
University researchers found that people
wearing lab coats that were described to
them as a doctor’s coat exhibited increased
performance on attention-related tasks com-
pared to when they wore what was described
to them as a painter’s coat. It stands to rea-
son that the same principle applies to fitness
apparel, with wearers being inclined to move
more. With the Centers for Disease Control
reporting that more than 30 percent of U.S.
adults are considered obese, fashion that can
influence people to be more active is a trend
worth getting behind.
ZEN Fleece Zip Hood and Pant
Fashion meets karma and comfort in
this duo, constructed of a 55-percent
cotton/45-percent polyester acid-
washed burnout fleece fabric with a sil-
icone finish, dyed-to-match drawcords,
raw edges on all seams, brushed nickel
concealed double zipper, extra long
cuff length and front pouch pocket.
Ladies sizes XS-2XL in Dark Smoke,
Cement, Wildberry (pink), Oceanberry
and Very Berry (purple).
J. America Wholesale Blanks
(UPIC: blanks)