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4
Perspectives
A meeting of the minds in business and technology
8
Feedback
INNOVATE
10
Profile
In The Bag Promotions
12
Eye On Apparel
Cotton
19
Question
23
Productivity
Two steps to simplify and sell more
GROW
40
Market To Market
Colleges and universities
48
Editor’s Picks
Writing instruments
55
Sales
An incentive program primer
THINK
70
Fast Forward
Manage Employee Energy To Drive Engagement • Five
Minutes With Martin Varley • Bizwords • Engineering A
New Dress Code • The Big Problem With Big Data •
Banking On Science To Build A Brand • Targeted
Advertising At Your Fingertips
75
Product Responsibility
Best practices for talking to end buyers about compliance
79
Management
Here’s how to determine when to hire more employees
83
Promotions
Mobile platform developer helps Chiquita boost
brand engagement
CONNECT
94
Inside PPAI
99
Close Up
Forrest Fairley
103
Day In The Life
Bill Petrie
106
Snapshots
110
People News
112
Datebook
115
New PPAI Members
120
The Creative Calendar
SEPTEMBER 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Photo by Chris Fritchie.
PPB
’s 2015 Rising
Stars were photographed at the Omni Nashville in
Nashville, Tennessee. Clockwise from the top left they are:
Megan Zezzo; Andrea Jaeckels, MAS; Michael Marias; Ray
Jimenez; Jill Albers; Adam Taylor; Ashley McCune; Jessica
Hutwelker, MAS; Sasha Pirrie; and Kirby Hasseman.
CONTENTS
/ September 2015
The Official Business Monthly Of Promotional Products Association International
58
GROW
Defraying The Cost Of College
PPEF scholarships help students soar
By Julie Richie
26
INNOVATE
The Next Generation Of
Leaders
Get to know
PPB
’s 2015 Rising Stars
By Tina Berres Filipski
86
THINK
Legacy Of A Lifetime
PPAI’s 2015 Woman of Achievement recipient,
Sherri C. Lennarson, MAS
By Brittany Glenn