PPB September 2015

11 / 124

In Praise Of Sensory Media
The July issue of PPB featured an
excerpt from Sensory Media by Jae M.
Rang, MAS, chief inspiring officer of
Oakville, Ontario-based distributor JAE
Associates Ltd. Rang’s book focuses on the
mind and human behavior relating to pro-
motional material.
The article in PPB captured my
attention and motivated me to purchase a
copy of Jae Rang’s new book. I’m nearly
finished and am so grateful to her for
putting pen to paper. She summarized so
many of my long-held beliefs, but also
introduced me to some new insights and
perspectives.
I’m concluding my 49th year in the
industry and still feel as energized about
the power of promotion and the prod-
ucts we employ. I’ve wanted to write a
book or at least put together written
articles on the effectiveness of our medi-
um. Jae’s book has taken a new approach
to the sensory side of the power of pro-
motion. Well done. How perceptive.
And I love her references to so many
notables like Dan Pink, Blanchard,
Covey, Wick, etc. I’ve read most of
these people’s works and have tons of
highlighted books and articles. She
gathered the thinking and made it
accessible. To say I love it would be an
understatement.
I’ll be referencing her book and
words to new and existing clients—to
share the power that we know promo-
tion has.
Jon Dubbs, MAS, CRP
Chairman
recignition, LLC
Allentown, Pennsylvania
UPIC: recignition
SEPTEMBER 2015 • PPB • 9
Send feedback on articles in PPB or
opinions on industry issues to
The article in PPB captured my attention and motivated me to purchase a copy of
Jae Rang’s new book. I’m nearly finished and am so grateful to her for putting
pen to paper. “
”