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SEPTEMBER 2015 •
PPB
• 29
EDUCATION
Bachelor of Arts in Communications from West Liberty
University
FIRST INDUSTRY JOB
Account executive for The Vernon Company
PREVIOUS JOB
Before the industry he was in corporate communica-
tions at The Longaberger Company (a basket-making
company in Ohio).
FAVORITE PART OF THE JOB
“To help customers, team members and industry peers
grow.”
BIGGEST GOAL FOR 2015
“My goal is to double our business this year.”
PROUDEST ACCOMPLISHMENT
“Wow! That’s a hard one. I am most proud watching
my two daughters dance (with my wife by my side). But
beyond that, I am proud of my book
Delivering
Marketing Joy
. I’m also proud of the group we are
building at Hasseman Marketing. You just wanted
one?”
BEST ADVICE EVER RECEIVED
“When in doubt, go see the people. Don’t wait for the
customer to come to you. Go see the customer. That
might look different today, but it’s still true.”
STATUS IN FIVE YEARS
“Five years from now I hope to be running Hasseman
Marketing—and several other successful businesses.”
IN MY SPARE TIME
“I love to hang with my family, read, travel, run, golf
and work (yes, I love work).”
ALTERNATIVE CAREER
“I love being an entrepreneur. I would start another
business. I am not sure which one … yet.”
ON MY DESK RIGHT NOW
Two books, random papers, a goal sheet, computer
RoxBox from Starline and a Wedge phone holder.
WHY KIRBY IS A RISING STAR
Nominator
Jeff Solomon, MAS,
freepromotips.com,
says: “Kirby has taken the initiative to interview leaders
inside and outside the industry for his book. He also
shares a Weekly Word that is an interesting way to
communicate various values. He’s active in online post-
ing and sharing relevant content that is beneficial to
people’s personal and professional lives.”
Kirby Hasseman
• Age 41
• CEO, Hasseman Marketing
• Coshocton, Ohio
“When in doubt, go see the
people. Don’t wait for the
customer to come to you.
Go see the customer. That
might look different today,
but it’s still true.”