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MERICANS LOVE ENTERTAIN-
MENT, and we love the hype that sur-
rounds it. Snapping up the latest pro-
motional item that’s meant to fuel buzz
for blockbuster movies, award-winning
plays and crowd-pleasing video games becomes as much
a challenge as getting a seat in the theater on opening
night. Memorabilia means big business and bigger fan
bases, and promotional consultants should have a seat at
the table.
The U.S. entertainment and media market in 2014
was valued at more than $560 billion. This includes
film, TV, music, internet, video games and more,
according to Statista, an online curator of statistical data
for dozens of industries worldwide.
That Southern California is the epicenter of enter-
tainment jobs is hardly arguable. In 2014, the Long
Beach-Los Angeles-Glendale triangle boasted 145,010
jobs in the arts and entertainment sector, accounting for
3.6 percent of total local area employment—well above
the national average of 1.3 percent, according to the
U.S. Bureau of Labor Statistics.
Of these jobs, 19,560 were in production and
directing, 9,600 were in graphic design and 8,810 were
in film and video editing. Higher-paying jobs belong to
producers, directors and art directors—mean wages
hovered around $65 an hour last year—while the low-
est-paid jobs belong to dancers, whose pay averaged $14
an hour.
Jen Alexander is an associate editor for
PPB.
A
GROW
36 •
PPB
• JUNE 2015
GROW
LIGHTS, CAMERA,
PROMOTIONS
ENTERTAINMENT MARKETING AND PUBLICITY FIND A BRIGHTER SPOTLIGHT WITH
PROMOTIONAL PRODUCTS.
By Jen Alexander
BE A WINNER!
PAGE 104
MARKET TO MARKET