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Price Coherence
noun:
Paying the same price
for a given product or service,
whether buying it directly
from its source or through an
intermediary.
Credit cards and travel-booking
websites are classic examples of
price coherence, where sellers
pay intermediaries a fee to pro-
vide consumers with values such
as convenience or discounts. The
downside of price coherence is
that it drives up costs for every-
one, whether or not they use the
additional service. If everyone
stopped using intermediaries, the
price hikes associated with price
coherence would likely disappear.
58 •
PPB
• MAY 2015
THINK
FAST FORWARD
UK-based charity Whatever It Takes raises money for poverty,
environmental and children’s causes by partnering with the
world’s famous to sell promotional items with their exclu-
sive, custom designs.
Can you tell Clooney’s doodles from
Charlize’s script?
You’re about to find out.
BIZWORDS
WHICH CELEBRITY DESIGNED
THESE TRAVEL MUGS?
A PEMCO INSURANCE
poll discovered 49 percent of drivers in northwestern
states personalize their vehicles with group, club or sports decals. Second-most
popular were auto stickers revealing something personal about a car’s occupants.
Least popular were humorous and political messages. Who’s using these stickers?
Mostly women, young drivers and people with children.
Which celeb drew it?
Stick With Us
1.
2.
3.
Pierce Brosnan
George Clooney
Phil Collins
TATIANA SAYIG / SHUTTERSTOCK.COM
CELEBRITY PHOTO CREDITS, FROM LEFT: SEBASO, NICOLAS GENIN, PEXCORNEL FROM
CATALONIA, LIAM MENDES, JOELLE MASLATON, GAGE SKIDMORE, DAVID SHANKBONE
201505_Fast Forward_PPB 2013 4/15/15 11:37 AM Page 58