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PRODUCT SAFETY
MAY 2015 •
PPB
• 57
We
♥
Our Town
PROMOTIONS
61
IFTEE IS A high-
tech way to tar-
get and track
promotions, letting corpora-
tions and consumers quickly
send thoughtful, unexpected
gifts via email, text or
Facebook. CEO Donna
Novitsky calls it a 2.0 solution
for anyone who gives gift
cards, promotional products,
coupons, discount codes or
other rewards. It also takes
the guesswork out of defining
one’s audience. If recipients
don't redeem their Yiftee
gifts, the money is returned
to the marketer.
“With Yiftee, marketers
save their back, the environ-
ment, their budget and, best
of all, can easily measure
their ROI,” Novitsky says.
Read
PPB
’s interview with
Novitsky to learn more about
how Yiftee works.
PPB
How did you recognize
a need for this service?
Novitsky
It came from two
angles. We saw businesses
and consumers wanting to
buy from their favorite local
shops and restaurants but
needing a convenient way to
do that by mobile phone and
the web. And we saw mer-
chants wanting to have an
online and mobile presence
but lacking the time or tech-
nology to create it. So we
married the two needs and
came up with Yiftee. What
surprised us was the myriad
ways people have found to
use the service, including
marketing promotions.
PPB
How is Yiftee changing
the way marketers promote
their brands?
Novitsky
Yiftee provides a
way for marketers to directly
engage prospects in a meas-
urable way that saves their
back and conserves their
cash. Brand and event mar-
keters use Yiftee as promo-
tional gifts at trade shows
and events. They e-deliver
drinks from the hotel bars or
cafés, their services or prod-
uct offerings, or even trade
association memberships.
Sports Marketers use Yiftee
to engage fans in-venue with
fun text-based contests
and e-deliver sponsored
gifts to winners.
Since gift recipients
are reminded of the gift
weekly until it’s redeemed or
expired, they remember the
gift and who sent it long after
the event is over. It also gives
the sales team a reason to
follow up with a prospect.
PPB
Can you suggest ways
of integrating promotional
products with Yiftee?
Novitsky
Since Yiftee gifts
can be redeemed at any loca-
tion that accepts MasterCard,
marketers can send virtual gift
vouchers to prospects, con-
sumers, employees, fans—
anyone. For example, if a
company wants to thank a
group of event attendees
(trade show, webinar, confer-
ence, customers, etc.,) they
simply send them a Yiftee for
their own product, if applica-
ble, or for something from a
local or national merchant.
Either way, the personalized
message reminds the recipi-
ent of the gift giver, poten-
tially delivers their product
into the hands of the con-
sumer, and gets them into
their store. That is the point
of promotions, right?
Y
Five Minutes With
Donna Novitsky
CEO Of Yiftee
Breathe In,
Breathe Out
PERSONAL
DEVELOPMENT
65
68
70
Pricing In The
Promotional
Products
Industry
FEATURE STORY
The personalized message reminds
the recipient of the gift giver,
potentially delivers their product
into the hands of the consumer,
and gets them into their store. That
is the point of promotions, right?
“
”
Donna Novitsky
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