PPB May 2015

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100 • PPB • MAY 2015
SO YOU THINK YOU’VE READ this issue pretty thorough-
ly, huh? Let’s test your recall. Answer the five questions in
this month’s PPB Pop Quiz correctly and be entered into a
drawing for a chance to win a $50 Visa gift card.
Deadline: May 12, 2015.
POP QUIZ
Your Name:
Company:
Email:
Phone:
MAY 2015
CIRCLE THE CORRECT ANSWER
below and submit your answers by May 12,
2015 (and remember to fill in your contact
information below):
1. In the Pricing feature by Aaron Moscoe,
what is the first pricing model discussed?
a) Cost-Plus Model
b) Reasonable Pricing
c) Competitive Bid Pricing
d) Guaranteed Savings Model
2. This month’s Management column
focused on how companies can avoid being
victimized by scams. What category of
products is most popular in email order
scams?
a) T-shirts
b) USBs
c) Writing instruments
d) Both A and B
3. Industry supplier Roni Wright, MAS,
wrote about her recent extended journey to
Mysore, India. What did she study there?
a) Local art and architecture
b) Samosas
c) Manufacturing
d) Yoga
4. Incentive expert Michelle Smith wrote
about how marketers can avert the talent
gap by adding new skills to their resumes.
What is one of the competencies marketers
can develop?
a) Build a social media brand
b) Become the corporate brain trust
c) Bridge the gap with sales
d) All of the above
5. This month’s Question pertains to which
common industry issue?
a) Orders that miss the in-hands date
b) An unfaithful client
c) Artwork ownership
d) Attracting and keeping good sales
reps
Submit your answers by May 12, 2015. Here are
three ways to respond: 1. Scan and email this
page to: . 2. Fax this page to: 972-
258-3004. 3. Submit your answers online at
. Click the May cover to see the Pop
Quiz logo. You will be notified if your name is
drawn. One entry per person, please. There will
be one winner per issue and previous Pop Quiz
winners are ineligible. Good luck!
Congratulations
to April’s winner:
Gary Tuchler, MAS,
Brown &
Bigelow
Hint:
All of the
answers are found
in articles in this
month’s issue.
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