PPB April 2015

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DATEBOOK
92 Toddy Gear
FACTORY FLOOR
90 Kevin Dougherty
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PEOPLE NEWS NEW MEMBERS
APRIL 2015 • PPB • 85
increase traffic to PPAI’s buyer-facing website,
ProductsWork.org. Ultimately, the campaign will educate buyers and
drive business to promotional products distributors.
The Product Persona co-op campaign is a featured part of this year’s
PPW!W, and PPAI has made it easy for companies to reach out to
media buyers and create local marketing tools using the Product Persona
campaign toolkit. Whether for social media, a print ad or on a website,
the toolkit includes ideas, copy, photos and how-to information. The
toolkit is easy to use and available by contacting
PPW!W 2015 will use social media, online videos, research-driven
content, direct marketing, traditional and digital advertising and events
to get out the industry’s message. PPAI is working with industry
sponsors and its partners to create an ongoing stream of content aimed
at promotional products and advertising media buyers, but ultimately
is designed to benefit distributors and suppliers.
PPW!W includes opportunities for the entire industry—large and
small companies, regional associations, distributors and suppliers,
multi-line representatives and business services providers—to work
hand-in-hand. To learn more about sponsorship opportunities contact
PPW!W program manager Kim R. Todora at
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PPEF Announces New Tomorrow Fund Donors
SIX INDUSTRY COMPANIES—Hit
Promotional Products, Spector & Co.,
Sweda Company, Image Source,
Goldstar and Promoshop, Inc.—have
stepped up their commitments to the
professional development and success of
the promotional products industry
through higher education with pledges
to the Promotional Products Education
Foundation (PPEF) Tomorrow Fund.
The Tomorrow Fund was created
more than 14 years ago as a means to
ensure ongoing funding and support of
PPEF scholarship programs promoting
education and achievement within the
promotional products industry. It allows
companies and individuals to pledge
donations annually over a six-year peri-
od. Hit Promotional Products and
Spector & Co. are Silver level donors,
pledging $30,000 or $5,000 per year;
Sweda Company is a Bronze level donor,
pledging $12,000 or $2,000 per year;
and Image Source, Goldstar and
Promoshop are Iron level donors, pledg-
ing $6,000 or $1,000 per year. See the
complete list of PPEF donors at
“The Tomorrow Fund is key to
ensuring that PPEF can fund scholar-
ships into the future,” says Rebecca
Kollmann, MAS, PPEF chair. “By making
the commitment to monetarily support
PPEF over the next few years, these
companies are demonstrating their sup-
port toward the education of the kids of
people in the promotional products
industry.”
Last year, PPEF awarded 95 new and
27 renewal scholarships totaling
$125,000 to outstanding promotional
products industry employees and the
children of industry practitioners who
displayed remarkable academic achieve-
ment, extracurricular participation and
community service.
Funded by PPAI and donations from
the promotional products industry, the
scholarship program enables youth and
professionals to continue their education
on a collegiate level. The Association
and industry patrons have a long-stand-
ing commitment of service to the pro-
motional products industry, and this fund
supports those who demonstrate the
same commitment.