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INSIDE PPAI
ROMOTIONAL PRODUCTS WORK! WEEK (PPW!W), PPAI’s week-long interna-
tional event happening May 18-22 is aimed at raising awareness of the benefits of promo-
tional products in advertising and marketing and will deliver its message that promotional
products work to advertisers, marketers and media buyers.
In its third year, PPW!W is focusing on the media buyer. In late 2014, PPAI began promoting the
upcoming event by launching the Product Persona co-op campaign. The business-to-business campaign
targets media buyers at corporate advertisers and ad agencies, and is designed to raise awareness and
GETTING TO WORK
P
PROMOTIONAL PRODUCTS WORK! WEEK 2015 TARGETS MEDIA
BUYERS
84 •
PPB
• APRIL 2015
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BE A WINNER!
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