44 / 108
For those unfamiliar with Fleet-
wood’s branding and business chops, he
has led one of the few rock groups still
touring with its best-known lineup,
which was first assembled in 1974.
Here’s what I learned:
MARKETING
NE OF THE BENEFITS OF
trade associa-
tion volunteerism is getting small-group time
with keynote speakers at PPAI trade shows
and events. As such, I had the chance to listen to a few tales
told by Mick Fleetwood (inset), who was the keynote speaker
at The PPAI Expo a few years ago.
O
GO YOUR OWN WAY
WHAT I LEARNED ABOUT BRANDING FROM FLEETWOOD MAC
BY JOE SCOTT, MAS
42 •
PPB
• APRIL 2015
GROW