PPB April 2015

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MARKET TO MARKET
38 • PPB • APRIL 2015 GROW
We’re The Pets
In America
THE AMERICAN PET PRODUCTS ASSOCIATION estimates a
whopping $58.51 billion was spent on industry-related items in 2014.
And, 68 percent of U.S. households own a pet, according to the APPA’s
2013-2014 National Pet Owners Survey.
Number Of Pet-Owning U.S. Households
Dogs
56.7 million
Cats
45.3 million Freshwater
Fish
14.3 million
Birds
6.9 million
Small
Animals
6.9 million
Reptiles
5.6 million
Horses
2.8 million
Saltwater
Fish
1.8 million
Total Expenditures
Food
$22.62 billion
Supplies/
OTC Medicine
$13.72 billion Vet Care
$15.25 billion
Live Animal
Purchases
$2.19 billion
Grooming
& Boarding
$4.73 billion
Surgical Vet Visits $621 $382
Routine Vet $231 $193
Food $239 $203
Food Treats $65 $36
Kennel Boarding $327 $337
Vitamins $64 $77
Groomer/Grooming Aids $61 $20
Toys $41 $23
Basic annual expenses
for dog and cat owners
IN 2005, YOUTUBE CO-FOUNDER
Steve Chen became the first person ever to
upload a cat video. His 30-second clip fea-
tured his cat playing with a rope. But the
first cat video to reach ‘viral’ status wasn’t
uploaded until a year later. That clip, titled
“Puppy vs. Cat”, featured a feline that kept
its cool during an onslaught of curious puppies.
Since then, videos of pets doing petlike—and un-petlike—things are a wild-
ly popular category on the user-driven site. Youtube’s most watched video of
2014 was the Polish-made clip,
“Mutant Giant Spider Dog.”
Other fan favorites? A cat riding
a Roomba vacuum while dressed
as a shark, a German shepherd
attacking his shadow, and a cat
jumping through a snowbank.
Furry And Famous
EVENING GOWNS AND ACCEPTANCE SPEECHES are the
focus of the Academy Awards every February, but the
American Humane Association honors a different sort of star
with its annual PAWSCARS ceremony. Categories ranging
from Best Supporting Equine to Best Magical Cow recog-
nize these four-footed film and television actors. Check out
the winners at .
Roomba
Cat Shark
Mutant Giant
Spider Dog
PHOTO BY AMERICAN HUMANE ASSOCIATION
PHOTO BY TEXASGIRLY1979/YOUTUBE
PHOTO BY SA WARDEGA/YOUTUBE