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The focus on family takes the prime
spot in his life—Friedman and his wife
have two daughters. “I’m a huge Ohio
State Football fan, and my love for my
Buckeyes is only second to my wife and
daughters,” he says, “but there’s nothing
I’d rather do than go on vacation with
my three women!”
Read on for a glimpse into
Friedman’s day as vice president of
Added Incentives.
6:30 am
I work out in the gym in my
house for 30 minutes, then I have a
good breakfast of protein (eggs, turkey
sausage) and two cups of coffee. I’m very
active and like to work out, play basket-
ball and bicycle.
7:30 am
It’s time for taxi service as I
drive my younger daughter to school. I
have been married for 23 years and have
two daughters, ages 20 and 16.
8:15 am
I start my day at the office,
where I spend the next few hours work-
ing on projects for clients, following up
with clients, and prospecting for new
business. Everyone has the misunder-
standing that in sales someone wins and
someone loses. I’ve never felt that way.
My thoughts have always been it should
be a win-win-win for everyone.
12:15 pm
After a 15-minute break
for lunch at my desk, I’m back to
projects and client follow-up. I’ve
always looked at my relationships
with clients—and suppliers—as
partnerships.
2 pm
It’s time for a mental health
break. I run out for coffee to recharge
the battery, and if it’s spring or summer
I’ll sit outside to collect my thoughts
and get ready for the stretch run of
the day.
2:30 pm
I return to my office and,
making sure all my quotes for the day
are done, I turn my attention to clients,
sales reps and other projects, and plan
my next day. I wish I could clone
myself so I could have two of me for
work, one of me for my family and one
of me for fun.
6:30 pm
By now I’m at home to have
dinner with my family, which to me is
the best part of the day.
Jen Alexander is an associate editor for
PPB
.
MARCH 2015 •
PPB
• 95
Friedman spends as much of his free
time as possible with his family; Lisa,
his wife, and their two daughters,
Cameron and Sydney.