PPB March 2015

DAY IN THE LIFE

For The Love Of People

DANNY FRIEDMAN TURNS RELATIONSHIPS INTO SALES.

BY JEN ALEXANDER

most: the people. “I love people—always

have. I love connecting with people and

not just working

for

them but working

with

them,” he says.

That love for people has spurred

Friedman to give back to the industry

by acting as a sales trainer and speaker,

presenting education sessions at industry

shows including The PPAI Expo. “I love

the feeling of having a room full of peo-

ple, and the energy they bring to me

that I end up giving back. The most

challenging aspect is there just isn’t

enough time in the day to do everything

pertaining to my job,” he says.

F ANYONE CAN PROVE

that big success is found

in small packages, it’s Danny Friedman. He entered the

promotional products industry with Northbrook,

Illinois, distributorship Added Incentives, Inc. (ADDE0001) in

1996 after working as a multi-line rep in the sporting goods

industry, and he jumped right into a sales-driven strategy that’s

allowed the seven-person staff to produce an annual sales vol-

ume that has it in the top five percent of distributors industry-

wide since Friedman’s arrival.

“We are all about service and doing the best job possible for our 600-plus

clients,” says Friedman of the company that grosses more than $2.5 million annually.

“As vice president of Added Incentives, I’m still primarily a salesperson but I do have

some administrative responsibilities as well.”

Friedman also manages the sales force that occupies two offices, which along

with selling helps put him front and center for the aspect of sales that he enjoys

Danny Friedman gives back to the

industry by presenting education

sessions at industry shows like The

PPAI Expo.

94 •

PPB

• MARCH 2015

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