88 / 112
OS ANGELES, CALIFORNIA-BASED real
estate agent Tami Pardee was recognized
last year as L.A.’s most successful female
listing agent for selling 150 properties totaling $261
million in 2014. This amounts to closing one deal
almost every other day. In the media attention that fol-
lowed, Pardee attributed her success to two things:
hard work and investing more on self promotion than
her competitors.
Suppose you already have a handle on the hard
work required for high-quantity sales. The big question
remaining is: Are you adequately promoting yourself
and your company’s services? Crafting and dispersing
self promotions can easily lose out to higher-priority
tasks, but the need to reach new clients, say hello to
former ones and show off your menu of services is
ever present.
Self promotions that put products in the hands of
prospects are one of the most effective ways to show-
case the medium and win new business. But this can
only happen if you stop procrastinating and resolve to
build a creative self-marketing piece. Be it time, money
or worries about appearing too promotional, here are
three common excuses business owners use to delay
their self promotions and examples of how others in the
industry overcame them.
PROMOTIONS
Do It For Yourself
L
PPAI IMAGE AWARD WINNERS DEBUNK THREE COMMON EXCUSES FOR NOT
INVESTING IN SELF PROMOTION
BY TAMA UNDERWOOD
86 •
PPB
• MARCH 2015
THINK