PPB January 2015

52 / 108

EDITOR’S PICKS
52 • PPB • JANUARY 2015 GROW
Premium Incentives Are
Worth The Investment
INCENTIVES ARE A BOOMING SEGMENT of the promotional products field, as evi-
denced by the growing number of companies in brand. , the premium-gift product pavilion that’s
made waves at The PPAI Expo every year since its inception.
Premium incentives are about more than promoting a brand or simply saying “thank you”, says
Norma Jean Knollenberg, CIP, CPIM, owner/CEO of Top Brands, Inc. “The perfect premium gift,
or one that will make a person make that extra effort, is a gift that is wanted but not necessarily need-
ed. It is something that a program participant might not spend their discretionary money on but
would love to own,” she says.
To ensure the premium matches the recipient perfectly, Knollenberg suggests distributors work
with incentive suppliers that exhibit in brand. “These are dedicated merchandise suppliers who have
expressed an interest in working with distributors to help create successful incentive programs. These
suppliers have ‘premium reps’ all over the country who are willing to help distributors select just the
right brands to meet the demographics of a wide variety of audiences,” she says.
From Dalvey of Scotland, the Grand Sedan clock is a
statement piece and functional form of artwork. Select
this timepiece for use in awards programs and to recog-
nize outstanding individuals. Choose from blue, white or
black for the face of the stainless steel clock, and
engrave it on the back for ultimate personalization. Gift
packaging is included. Kenro UPIC: KEND8832
A timepiece from the Quartzline Sport series
suits the tastes of fashionable and perform-
ance-driven recipients. Strong, durable and
reliably water resistant up to 330 feet, the U.S.
union-made watches boast Swiss parts and
dial faces that can be custom pad printed in
up to seven colors. Belair Time Corporation
UPIC: BELTIME
Business can be sleek and stylish when important
papers and indispensible devices are carried in a
leather zippered folio with roomy interior pockets.
Choose from four colors: red, black, café and saddle.
Claire Chase, Inc. UPIC: C528263