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Recently I was asked if I could

make some book recommendations to

one of the Association’s members and

that conversation spawned this article.

While a multitude of exceptional

authors dot the landscape—Seth

Godin, Jeffrey Gitomer [who will be a

keynote speaker at Expo East in

Atlantic City in March], Rex Briggs

and Harry Beckwith are among them—

here are a few books that have helped

my career on several fronts.

SWITCH: How to Change Things

When Change is Hard

Authors: Chip and Dan Heath

One of the

biggest chal-

lenges in

business is

losing focus

or direction.

What needs

to happen

when this

loss of direc-

tion occurs is

to change

SALES

GROW

JANUARY 2015 •

PPB

• 47

AM A FAN OF CONTINUING EDUCATION

at

every level. Education is available in so many ways: the

internet, books on tape, audio downloads, seminars and

books. As a consultant in this great industry, I am often asked,

“What books would you recommend to help jump-start my

career in sales and marketing?” This is a difficult question to

answer because each person absorbs information in different

ways. For instance, I am drawn to analogous writing where the

author compares an idea, task or concept to something else.

I’m also very visual.

I

WHAT TO READ

FIVE SALES AND MARKETING BOOKS THAT WILL

POSITIVELY SHAPE YOUR CAREER

BY CLIFF QUICKSELL, JR., MAS+