

Recently I was asked if I could
make some book recommendations to
one of the Association’s members and
that conversation spawned this article.
While a multitude of exceptional
authors dot the landscape—Seth
Godin, Jeffrey Gitomer [who will be a
keynote speaker at Expo East in
Atlantic City in March], Rex Briggs
and Harry Beckwith are among them—
here are a few books that have helped
my career on several fronts.
SWITCH: How to Change Things
When Change is Hard
Authors: Chip and Dan Heath
One of the
biggest chal-
lenges in
business is
losing focus
or direction.
What needs
to happen
when this
loss of direc-
tion occurs is
to change
SALES
GROW
JANUARY 2015 •
PPB
• 47
AM A FAN OF CONTINUING EDUCATION
at
every level. Education is available in so many ways: the
internet, books on tape, audio downloads, seminars and
books. As a consultant in this great industry, I am often asked,
“What books would you recommend to help jump-start my
career in sales and marketing?” This is a difficult question to
answer because each person absorbs information in different
ways. For instance, I am drawn to analogous writing where the
author compares an idea, task or concept to something else.
I’m also very visual.
I
WHAT TO READ
FIVE SALES AND MARKETING BOOKS THAT WILL
POSITIVELY SHAPE YOUR CAREER
BY CLIFF QUICKSELL, JR., MAS+