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PPAI DEPARTMENT SPOTLIGHT:
PROFESSIONAL DEVELOPMENT
AS PART OF its series showcasing the
staff and departments within PPAI, this
month
PPB
takes a closer look at the
Association’s Professional Development team.
The Professional Development staff ’s
goal is to be the indispensible industry
resource for education and professional devel-
opment and to deliver it via a broad array of
multimedia formats that propel the
Association’s members to achieve maximum
personal and professional success.
PPAI regularly updates and refines its
education offerings to its members. These
efforts have increased the number of educa-
tion offerings by 20 percent over the past
three years. This year saw the development
of the Technology Summit, held in conjunc-
tion with Expo East, serving the industry’s
IT and technology professionals. And in
recent years, the professional development
department has launched the TAS and
MAS+ programs, introduced a mobile
device-friendly webinar platform, grown
the North American Leadership
Conference into the industry’s premier
education event, and collaborated on the
launch of the product safety awareness
program.
Professional development is the
backbone of PPAI’s work to educate its
members and raise the level of knowl-
edge within the industry. Rachel
Robichaud, PPAI’s director of profes-
sional development, says, “PPAI as an
organization has strived to continuously
educate its member base. Education is
the foundation for all industry knowl-
edge, and without development as an
association and individuals our industry
would not thrive.”
PPAI Professional Development team mem-
bers (L-R) Stacy Riddler, associate manager of
professional development; William Poole, cer-
tification coordinator; Julie Alcaro, manager of
curriculum development and certification; and
Rachel Robichaud, director of professional
development, offer a lighthearted take on
education.
76 •
PPB
• DECEMBER 2014
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