71 / 108
DE
CEMBER 2014 •
PPB
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HOW TO ENGAGE AND MARKET TO THIS POWERFUL GENERATION
BY MICHELLE M. SMITH, CPIM, CRP
MILLENNIALS
201412_Millenials Feature_PPB 2013 11/13/14 12:36 PM Page 67
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71 / 108
DE
CEMBER 2014 •
PPB
• 67
HOW TO ENGAGE AND MARKET TO THIS POWERFUL GENERATION
BY MICHELLE M. SMITH, CPIM, CRP
MILLENNIALS
201412_Millenials Feature_PPB 2013 11/13/14 12:36 PM Page 67