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HE VIRTUAL WHOOSHING SOUND of
years passing by doesn’t only apply to
one’s birthdays. Businesses of all sizes
reach milestones that deserve poignant reflection, taste-
ful recognition and, at times, a raucous shindig.
Company anniversaries, customers served, profits
earned, profits donated—all of these and more are rea-
sons for businesses to celebrate, showcase their brand
identity and further their marketing efforts.
Most corporate events follow similar patterns and
may seem simple to pull off, at first. But with a compa-
ny’s image on the line, stress levels can mount quickly.
“Large milestone events like these always give me
gray hair!” says Lesli Hebert Covell, owner of Richmond,
Texas-based Proforma Extraordinary Promotions (UPIC:
PROFORMA). Despite feeling pressure to deliver excel-
lent promotions for her clients’ biggest moments,
Covell rises to the occasion every time. She has won
two PPAI Pyramid Awards for her work on events for
one of her long-time clients in the recycling and demoli-
tion industry.
Her most recent award recognized the work she did
on the company’s 60th anniversary event. “This is a
family-owned company, so it was a major milestone,”
she says.
Like most events, budget was a concern. But so was
honoring the company, its employees and their accom-
plishments in a manner befitting the occasion. Here are
four ways Covell helped to up the ante on the event
without breaking the bank.
PROMOTIONS
Let’s Have A Good Time
T
DECEMBER 2014 •
PPB
• 63
THINK
HELP YOUR CLIENTS CELEBRATE MILESTONES, ANNIVERSARIES AND OTHER
IMPORTANT VICTORIES
BY TAMA UNDERWOOD
201412_Promotions_PPB 2013 11/14/14 9:15 AM Page 63